Innovation and user orientation – more than a trend
Mobility is currently experiencing a disruptive change. More than a century ago it was the invention of the automobile that brought new levels of independence. Today, the demands on travel and conveyance are quite different. User experiences, new mobility concepts, digitalization and electrification are changing our understanding of mobility and therefore shaping its future. Vehicles are evolving from a simple means of transport to self-driving data centers. Independence, luxury and design are being redefined.
These trends require, above all, innovation and new perspectives. Mobility will have to align with user needs and preferences in order to optimize the user experience and provide features for well-being and individualization, as well as for enhanced functionality and safety.
ams OSRAM Automotive Lighting Systems is responding to these developments with powerful lighting solutions engineered to create an ideal user experience in a component that allows more design freedom and delivers enhanced services and driver assistance systems. We leverage the system architecture and complexity in new ways to create intelligent and connected lighting solutions.
Until recently, automotive lighting was designed principally to provide better visibility for the driver and was manually operated. Now, digital and connected systems offer automatic adjustment and intelligent features. Halogen and xenon lamps have been replaced by LED lighting, and intelligent lighting systems connected to on-board sensors and external data sources will offer new possibilities for internal and external connected light.
Software algorithms, for example, will enable automatic glare-free high beam. Projection systems will contribute to greater safety and support autonomous vehicles in communicating with other road users. Interior lighting will deliver a sense of well-being, passenger entertainment and the feeling of being in a “living room on wheels”.
Intelligent lighting solutions from ams OSRAM AMLS for interior lighting, front lighting, rear lighting and symbol projection are shaping the future of automotive lighting.